The first impulse that people follow when hearing about an exciting business is to go online and look at the company's website. Now the option for the marketing activities is not at all limited. While there are many goals you can outline in your marketing plans, some of the most frequently used marketing objectives examples include the following goals. A great marketing campaign will combine the best of both worlds. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). Use Email Marketing Sequences. That includes online marketing activities – but strictly speaking, that also includes some traditional marketing activities, too. Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. Step out on the streets – In an online age, there’s something to be said for going au naturel and exercising a little IRL marketing. Businesses -- especially marketing departments -- can have a field day putting logos, slogans, and company names on the back of their own tiles and having players match up every piece of the brand. Why? Go old school with flyers and poster in local cafes, do some sidewalk chalk writing. Also, there are many variations in the marketing activities which are vast and is the cause of several different types of media activities and the other kinds of the company initiated outreach. As your business grows, you can even put the names of your own products, employees, and job titles on the backs of your tiles to see how well your coworkers know the company they work for. Living in a concrete jungle allows for some pretty creative concepts. This marketing activity has overlaps with other methods or types of digital marketing activities such as social media marketing, affiliate marketing, email marketing, and search engine optimization. One can use their imagination to go as far as they can in term of how they would want to perform marketing activities. Because it would be a mistake to view online marketing activities totally detached from all other marketing activities. For example, when used alongside social media marketing, the goal of content marketing is to create contents that are both engaging and shareable. Part of any good sales funnel is going to be an email marketing sequence. The first step in creating a useful list of marketing objectives is reviewing the options you have for your strategy. Website design is a crucial marketing activity for any business, no matter what the size. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. 10. Consider the stage and position of your brand, and select two or three marketing objectives to focus on. And that is good. Urban Marketing Ideas.