Whether it is capitalising on the Internet of Things, embracing virtual reality technology, or deploying artificial intelligence, emerging trends can offer real benefits. The best way to do this is to create a comprehensive search engine optimisation strategy. Professionals use our marketing, revenue management, technology and software insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. There are various ways you can use travel websites to promote your destination, including posting images, publishing stories, creating video content and even promoting virtual reality tours. Since influencers have highly engaged audiences, Convention and Visitors Bureaus and Destination Marketing Organizations are turning to them to create content about their hotel, tourist attractions, etc. Successful destination marketing can then be of huge benefit to the local tourism industry, including hotels, restaurants, bars, airlines and related suppliers. To get started with an influencer marketing strategy… Go beyond destination marketing by accepting online bookings for local tours, activities, and attractions on your website. For greenland.com, the message conveyed by the visual brand is adventure, nature, and being a pioneer. It's imperative that you understand your customers' mindset and properly align their experiences and expectations into one seamless moment, as Tom Martin encourages. This principle can be fairly easily applied to a destination. When you achieve this, you turn your own visitors into ambassadors for your destination. All you need is a quality tourism destination marketing strategy! The travel and tourism industry is one of the largest in … However, many of these people may be able to be reached indirectly, through influencers. A number of different marketing strategies can be used for destination marketing purposes, helping to boost overall awareness of a destination and increase the number of people who actually visit. Here you find 14 destination marketing strategies that can help to attract more visitors. Or you might think of the free add-ons you can use to add value to bookings. Arguably the single most important step for any organisation engaging in destination marketing is to take the time to clearly define what makes your destination unique. One way to do this is to stimulate the sharing of user generated content, so that people share their own moments on your website and on social media. Try to come up with destination marketing strategies that actually encourage these various parties to participate and support your destination. When it comes to your blog, also make sure to allow for some flexibility. This involves researching keywords, creating content that targets those keywords, and using a range of other techniques to improve your placement. These four tourism marketing strategies can help you figure out the best way to enhance your business and stay present in the industry. Get data-driven insights, best practice case studies, and action points in our latest research report, Making Experiences the Cornerstone of Destination Marketing. Some might hold greater appeal at Christmas, or another holiday. Mobile bookings in travel have grown by 1700% between 2011 and 2015, moving from 1% to 18% of online revenues (Frederic Gonzalo, 2016). This is especially the case for Gen Z, with the number of Facebook users on a steady decline while Instagram adoption continues climbing (Sparks & Honey, 2014). Get a copy from our guide to choosing the right booking solution for tour and activity companies. For instance, some destinations attract visitors in the summer months, while others attract people for winter sports. Ultimately, branding is about being recognisable and standing out from others. In addition, re-marketing allows you to reach out to people who have previously engaged with your destination website, or your DMO’s social media channels. Get data-driven insights, best practice case studies, and action points in our latest research report, First impressions of a website are formed in 0.05 seconds, visual content marketing reflect your destination's aesthetics and character, build a network of suppliers that can cross-sell each other's inventory, our partnership with the official tourism board of Fjord Norway, For the best Instagram marketing tactics for engagement and a growing follower base, check out our Instagram ebook for tourism professionals, the power of random is powerful too when it comes to marketing your destination, Build your content marketing prowess with our free writing skills handbook, downloaded by thousands for tourism companies, understand your customers' mindset and properly align their experiences and expectations into one seamless moment, free add-ons you can use to add value to bookings, With Google AdWords, you can place ads within the searches that your target audience are making, We explain the basics of Facebook retargeting here. The information and data you have gathered about your visitors and your target audience can be used to inform your online advertising. You can use the website to provide travellers with all of the information they need ahead of their trip, and to promote accommodation options, attractions, events, places to eat and drink, and more. Collaborate with your team, contacts, and hired experts to map out your web design, the fonts you use, the photos you put on your homepage, and the overall brand they contribute to. Perhaps the culture of the location is its unique selling point and visitors would want to travel to experience local events, museums or sports clubs. Search for: What South Australia’s bushfire response can teach DMOs facing a crisis. These can boost the visibility of your social media marketing efforts and can be aimed at very specific demographics, meaning you can target people based on age, gender, location and even their online browsing habits. While failing to keep up with the latest trends can have a number of serious negative consequences, staying up-to-date with industry changes provides a number of important opportunities to improve your business results.