To make the best use of your communication skills, it’s important to consider your audience and the most effective format to communicate with them in. Communications is recognized as an extraordinarily diverse and flexible field of study, in that a background in communications can support careers in everything from advertising to the arts. Buyers and Purchasing Agents 4. A Publicist manages publicity for companies, public figures, celebrities, and films. Some small to medium-sized businesses will use only PR (and not “Communications) in their job titles because internal communications is more easily done by the CEO and other leadership. A Publicist effectively communicates a brand’s message to its target audience by doing the following tasks: A Marketing Communications Manager, also known as a MarCom Manager, leads market research initiatives and develops pricing and budget strategies for an organization. Salary: estimates that alumni relations officers earn a median annual salary of $54,498, and college development officers earn a median annual salary of $154,700.. In addition to the sources cited above, special thanks to these experts on diversity titles: My Ongig team and I share this research on Communications job titles to help you optimize your own titles. Alison Doyle. Media planners need to understand the clicking, viewing, reading, and listening inclinations of consumers in order to select the best mix of media outlets for an advertising campaign. A communication strategy has four major components: communication goals, target audience, communication plan and … Mediation/Negotiation Specialists – Mediation/negotiation specialists facilitate negotiation and settlement between disputing parties by providing direction and encouragement. The lowest 10% earned less than $32,890, and the highest 10% earned more than $98,680. HR staff use public speaking skills to deliver presentations to current/prospective staff, and writing skills to create employee manuals, compose web content, and produce recruitment literature. Newscasters – Newscasters speak or read from scripted materials. Companies with both a Chief Communications Officer. The BLS predicts that employment of wholesale sales and securities salespersons overall will increase 2% through 2028.. Check out to learn more. Their work involves attempting to effect change by influencing people with policy-making authority. A Media Director also: # of job title searches per month: 250; Marketing Communications Director: 70. Communication strategy is a plan to achieve communication objectives. These professionals are responsible for pricing policies, product and marketing development, and gathering and analyzing market research. College Alumni and Development Officers, Discover the Top 10 Jobs for Business Majors, Top 10 Job Options for Psychology Majors to Consider, Jobs and Careers for Political Science Majors, Here's a List of the Top 10 Jobs for Marketing Majors, 10 Jobs for Graduates With an Economics Degree, Here Are Some Solid Career Options for English Majors to Consider, Best Social Media Career Options to Consider, Career Options for Environmental Studies Majors, Here Are the Best Jobs for Introverts—and Tips for Getting Hired, Health Educators and Community Health Workers, Wholesale and Manufacturing Sales Representatives. If you’d like to see our analysis of Marketing titles, we did a similar analysis here:  The Top 25 Marketing Job Titles [Ranked by Search Volume]. That’s certainly true. Successful events require a compelling theme and effective promotion in order to attract a viable group of attendees. The Bureau of Labor Statistics’ Occupational Outlook Handbook. Their job duties include nurturing relationships with prospective talent and corporate management. Cover Letter Format Pick the right format for your situation. They must also have the persuasive abilities and presentation skills to pitch their plans to staff, and to convince colleagues and customers to contribute testimonials and other content online. Public Defenders – Public defenders are attorneys at the federal, state, or local level who serve as court-appointed counsel for indigent persons in criminal cases. Since communications projects are often subject to criticism and failure, communications majors learn to tolerate critical appraisals of their work and to cope with less-than-successful ventures. Their job duties include developing and administering human resources plans and procedures and participating in developing department goals, objectives, and systems. Proofreaders – Proofreaders read copy and transcripts for spelling, grammatical, and typographical errors. Job responsibilities include developing, executing, and managing plans. Other tasks of a Communications Coordinator include researching and writing reports or other informational pieces about an organization and distributing them accordingly. A Communications Coordinator writes press releases and coordinates with journalists for the posting of news stories. A background in communications is highly regarded in business, marketing, education, politics and public relations, as the ability to develop a targeted message and deliver it effectively is fundamental to success in these fields, and many others. Rachel Wetstone (now Chief Communications Officer for Netflix) held the position of Senior Vice President of Communications & Public Policy at Google and Uber before that. Job brief. The BLS expects that jobs in the field will grow by 5% through 2028, about as fast as average for all occupations.. Online Master's Degree in Strategic Communication and Public Relations (SCPR), Radio Television and Digital Communicaitons. # of job title searches per month: 100; Marketing Communications Specialist: 100. The lowest 10% earned less than $37,180, and the highest 10% earned more than $105,930. The following list shows some of the many career paths that communications majors pursue:Business 1. These communications professionals develop and implement strategic initiatives for recruiting diverse talent. The lowest 10% earned less than $28,590, and the highest 10% earned more than $86,390. This may apply to internal communications, marketing communications and public relations. Education – Communicating with students of any age is the core of the education profession. The 20 Most Searched-For Communications Titles — A pie chart of the top 20 Communications/PR  positions that candidates search for on Google. They must develop and present workshops and seminars geared toward their audience. A Chief Communications Officer works with senior management to develop and implement communications strategies and goals. Communications majors learn to write effectively in many different modes, including creative, persuasive, descriptive, and journalistic styles. If you are fascinated by how you might influence, entertain, and inform others by creating the best possible media content for an audience, a degree in communications may be right for you. Public Relations Account Coordinators – Public relations account coordinators provide support for the account services team. Communications majors learn how to assess the needs and preferences of readers, viewers, and listeners.